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How do you define whether your marketing efforts were a success? How do you know if you need to
improve in the future? Ultimately, discerning your results means pouring over the data to create an
actionable analysis based on relevant insights, including:
̆ KPIs
Reviewing data isn't enough – you have to look at the right data. While every dealership's specific success
metrics will differ, ensure your KPIs directly reflect your S.M.A.R.T. goals. These metrics won't tell the whole
story but are crucial to understanding what's working for your team – and what isn't.
̆ Dealership vs. Individual Results
Ensure your reporting reflects department and individual team member performance to identify both
strengths and areas of opportunity at the dealership and individual level.
̆ Dealership vs. Market Results
Determine how your dealership is performing compared to the competition. Look for opportunities to
assess where you stand in relation to the top 5-10 dealers in your market, as well as the top performers in
your region.
Results
Interested in learning how Mastermind can help your dealership maximize its marketing efforts amid
market changes? Contact us for a free demo.
In today's constantly changing automotive industry, it's more important than ever dealers continuously assess and
optimize their efforts to stay ahead of their audience and competition.
Critical to any marketing campaign is adjusting and improving your efforts based on the feedback from
your customers and team members alike. To optimize your efforts, focus on:
̆ Goals & Reporting
Ensure your reporting accurately reflects your efforts, highlighting both internal and external opportunities
and areas for improvement. This starts by setting S.M.A.R.T. (simple, measurable, attainable, relevant and
timely) goals.
̆ Follow-up
Create a consistent customer experience by developing a defined follow-up process for sales and service
leads alike that speaks to your dealership's brand promise.
̆ Communication
Consistent communication with your customers across channels is key to keeping audiences engaged.
Ensure external messaging, including your dealership's website and phone tracks, is consistently on-brand
and addresses common customer questions and concerns.
Optimize
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