4. Measure Your Results
Not only is accurate and actionable reporting important
for informing your sales, service and marketing processes,
it's crucial for setting effective goals, setting clear
expectations, managing incentives and holding your team
accountable for their results.
When assessing your results, ensure you're analyzing
both team-level and individual-level reports to identify
areas of improvement and track how each employee is
performing compared to their team. This doesn't mean
micromanaging every step in the process. Instead, focus
on equipping your team with the tools, technology and
information they need to succeed.
Interested in learning how Mastermind can help
strengthen your dealership processes to achieve
sustainable success? Contact us to learn more.
800.801.0018 | info@automotiveMastermind.com
©2021 automotiveMastermind
®
. All rights reserved. | A business unit of IHS Markit™
LEARN MORE
automotiveMastermind.com
3. Commit to Your Team
With a variety of previously mentioned external factors
challenging your team, future success requires dealers to
truly commit to their team. This starts by ensuring they have
the tools, training and infrastructure they need.
From the top-down, identify opportunities to grow
your team's skill sets through expanded professional
development and automotive sales training. From here,
audit your dealership's tools and technology for areas
of improvement.
For example, modern marketing tools that integrate with
data from your DMS and CRM plus high-quality, third-
party data empower your team to improve the efficacy and
efficiency of their efforts across your loyalty, service and
conquest portfolios.
56% of dealers
permanently increased
their use of digital
tools to combat
business challenges
brought on
by COVID-19.
Capital One, 2021 Car Buying Outlook
Only 30% of dealers
say they are "satisfied"
with the way they
measure their data.
Clarivoy 2017
State of Auto Attribution Study
