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4-Step Guide to Building a Winning Dealership Team

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4. Measure Your Results Not only is accurate and actionable reporting important for informing your sales, service and marketing processes, it's crucial for setting effective goals, setting clear expectations, managing incentives and holding your team accountable for their results. When assessing your results, ensure you're analyzing both team-level and individual-level reports to identify areas of improvement and track how each employee is performing compared to their team. This doesn't mean micromanaging every step in the process. Instead, focus on equipping your team with the tools, technology and information they need to succeed. Interested in learning how Mastermind can help strengthen your dealership processes to achieve sustainable success? Contact us to learn more. 800.801.0018 | info@automotiveMastermind.com ©2021 automotiveMastermind ® . All rights reserved. | A business unit of IHS Markit™ LEARN MORE automotiveMastermind.com 3. Commit to Your Team With a variety of previously mentioned external factors challenging your team, future success requires dealers to truly commit to their team. This starts by ensuring they have the tools, training and infrastructure they need. From the top-down, identify opportunities to grow your team's skill sets through expanded professional development and automotive sales training. From here, audit your dealership's tools and technology for areas of improvement. For example, modern marketing tools that integrate with data from your DMS and CRM plus high-quality, third- party data empower your team to improve the efficacy and efficiency of their efforts across your loyalty, service and conquest portfolios. 56% of dealers permanently increased their use of digital tools to combat business challenges brought on by COVID-19. Capital One, 2021 Car Buying Outlook Only 30% of dealers say they are "satisfied" with the way they measure their data. Clarivoy 2017 State of Auto Attribution Study

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