Tips and tactics for
connecting and staying ahead
As inventory shortages prompt some customers to look online or
even switch brands, it's critical dealers do not stop communicating
with their audience, regardless of their available inventory.
If you're not communicating with your customers, your
competition is.
Look for proactive and strategic opportunities to stay in
consistent contact with your customers by pivoting your
marketing messaging to focus on three key areas.
BRAND LOYALTY
AMONG U.S.
CONSUMERS FOR
NEW VEHICLES
DROPPED TO A
SIX-YEAR LOW IN
JUNE 2021.
IHS Markit
