IN A 2021
CONSUMER
SURVEY, 86% OF
VEHICLE BUYERS
STATED SOME
PORTION OF THEIR
TRANSACTION
TOOK PLACE
ONLINE.
Roadster
What customers want from their
dealership today
The way dealerships do business and the way consumers shop for
vehicles has changed.
Understanding how these changes are influencing a buyer's
purchasing decision, including the ways they choose to shop, is
key for dealers to successfully adapt their marketing approach
amid inventory shortages. While every individual customer is
unique, dealers should focus on three key areas:
