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Dealership Guide: Customer Communication Amid Inventory Shortages

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91% OF CONSUMERS SAY "TRUST" IS IMPORTANT TO THEM WHEN DECIDING WHICH DEALERSHIP TO PURCHASE FROM. Marchex Transparency As strained supply and increased consumer demand drives record-high sales prices, some dealers have taken advantage of the situation, selling vehicles well above sticker price or blanketing their market with spray-and-pray offers. With such a volatile market, it's critical dealers think long term to build customer loyalty through an actively transparent buying experience from start to finish. Offering your customers peace of mind with interactions that speak directly to their concerns empowers dealers to stand out among the competition and build trust with buyers. 2

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