Engage customers who are returning to market soon with
messaging that builds goodwill with buyers, such as offering
complimentary appraisals or buyback offers.
Remember to personalize your approach when reaching out,
avoiding any "bait-and-switch" deals and including
actionable offers.
Example:
[Customer Name],
As demand for vehicles grows
due to the chip shortage, we
have had many customers
looking for quality, good
condition used [Current
Model] like yours. Your
[Current Class] may be worth
more than you think!
We would be willing to pay a
premium price for your
[Current Make] – or any
sellable pre-owned model in
your household.
We would like to schedule a
complimentary equity
analysis to provide you with
the most accurate purchase
offer for your vehicle. Contact
us to schedule your
appointment today — no
purchase is necessary.
