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Dealership Guide: Customer Communication Amid Inventory Shortages

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Engage customers who are returning to market soon with messaging that builds goodwill with buyers, such as offering complimentary appraisals or buyback offers. Remember to personalize your approach when reaching out, avoiding any "bait-and-switch" deals and including actionable offers. Example: [Customer Name], As demand for vehicles grows due to the chip shortage, we have had many customers looking for quality, good condition used [Current Model] like yours. Your [Current Class] may be worth more than you think! We would be willing to pay a premium price for your [Current Make] – or any sellable pre-owned model in your household. We would like to schedule a complimentary equity analysis to provide you with the most accurate purchase offer for your vehicle. Contact us to schedule your appointment today — no purchase is necessary.

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