Outside of acquisition and service-
to-sales opportunities, marketing the
service drive empowers dealers to:
9 Increase incremental revenue in
the service drive
9 Retain loyal customers
9 Acquire in-demand
pre-owned inventory
Look for additional opportunities
to market your service drive, such as
offering maintenance plans, service
and accessory specials and
complimentary inspections.
"Hi [Customer Name]
This is [Employee] the [Title] with [Dealership].
I noticed you were coming in for service in a
couple of days, so I was reviewing your account.
We've had many customers looking for quality,
good condition used [Current Model] like yours.
We would be willing to offer you above
market value for your current vehicle after
performing a quick, no obligation required
mechanical inspection, even if you don't
purchase from us. Would you be interested
in selling your [Current Make]?
Let's chat when you're in for service.
I will text and call you, as well. See you then!"
