What Will Your Dealership Need in the Future?
The past two years have proven dealership leaders need to continuously think ahead. By considering what
your dealership could potentially need a year or more from now, hiring managers can take a proactive
approach to staff and prepare every corner of the dealership to respond nimbly to any challenge.
To start strategizing for future success:
̆ Ask leadership to share where they would like to see your team grow in the next 12-36 months –
including how departments can intermesh for a better customer experience.
̆ Keep track of both what customers are shopping for as the market changes and the methods they're using to
research and communicate with your dealership.
̆ Analyze customer data in your dealership's CRM, DMS and sales platform to identify trends in your own
audience or areas of growing profitability.
̆ Cross-reference your findings with future considerations like evolving overhead costs or potential efficiencies
unlocked by new technology and strategic staffing.
What is Your Current Recruiting & Onboarding Process?
Regardless of how many new employees your dealership needs and the specific future your team envisions,
implementing a standard evaluation process for candidates should be a top priority. This is even more critical
when attracting talent from outside industries, as it likely means refining how your managers approach finding
and selecting recruits.
Following the same steps to vet incoming talent will save your dealership time and money in the long
run. To standardize your process:
̆ Take a competency-based approach to staffing, searching for candidates who possess the specific skills
your dealership needs, no matter their work background.
̆ Prioritize recruits who possess creative problem-solving abilities and those eager to take on a
new challenge.
̆ Look for specific skills that can transfer across industries and departments like digital marketing or past
retail or hospitality jobs.
̆ Recruit people with empathy, curiosity, coachability, attentiveness and emotional intelligence –
all keys to a successful team.
̆ Create an effective onboarding process that welcomes your new team member to the dealership and puts
any concerns about switching industries to bed.
While not everyone has dreamed about a career in the automotive retail industry, as the world changes,
so do the talents and abilities required for future dealership success. This means hiring managers may
need to broaden their talent search and seek recruits from outside the industry for a dealership to reach its
full potential.
Interested in learning how automotiveMastermind can empower your dealership team to maximize its future
success? Contact us.
38% of dealerships have changed job descriptions in order to attract
job seekers with different types of skills and experiences.
Hireology, Dealership Survey, 2021
800.801.0018 | info@automotiveMastermind.com
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