Tips for Marketing the Service Drive
The service department offers dealers a natural solution to staying in contact with buyers after
the sale for a variety of reasons.
To maximize your service marketing efforts:
1. Stay in touch.
Whether it's emails about service specials, seasonal promotions or maintenance
reminders, stay in consistent communication with your service customers. By using
dealership marketing technology, dealers can automatically send tailored service
communications at key touchpoints.
2. Look for pre-owned acquisitions.
Source pre-owned acquisitions by mining your database for service customers
driving in-demand pre-owned vehicles well suited for a buy-back or trade. 3. Think
long-term and focus on customer retention. Not only do loyalty customers typically
offer dealers the highest ROI, they're also the most likely to generate future service
and other fixed-ops revenue.
3. Think long-term and focus on customer retention.
Not only do loyalty customers typically offer dealers the highest ROI, they're also
the most likely to generate future service and other fixed-ops revenue.
