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A Dealer's Guide to Effectively Working the Drive

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Service-to-Sales Opportunities For your service team to effectively work the drive, your strategy and process needs buy-in from the rest of your dealership, including sales and F&I. Ask yourself: • Would your team know if there was a great sales prospect in the service drive? • What's their process for finding out? • Would they know what to say to them or what a good offer looks like for them? Breaking down the barriers between departments means everyone is working off of the same information. The entire dealership, from the general manager to service advisors, needs to understand and contribute to the service drive selling process. This is key to ensuring your efforts are both consistent and collaborative.

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