An optimized service drive supports
dealership profitability in numerous ways
– and not just with service tickets. The
service drive offers dealers a steady source
of high-quality, pre-owned acquisitions and
service-to-sales opportunities, as well as
promotes ongoing customer retention.
But to maximize their service operations,
dealers need to take a data-driven
approach to putting the right people,
processes and tools in place. This starts
with your service-focused marketing.
After a dip to just $51.9
billion total revenue in 2020,
service department
sales once again soared
in 2021, reaching $60.4
billion by June 2021.
NADA, 2021
