How to Identify & Engage Service-to-Sales Prospects
Don't just look at every upcoming service appointment in your dealership management software as a pending
sales opportunity. Not every customer is a candidate – and this sort of approach can seriously affect your CSI.
Dealers should task their team to mine your upcoming service departments to identify and prioritize their best
potential leads.
Remember: It's important to engage prospects before they're in the service drive with personalized messaging
and actionable sales offers including F&I figures.
