3 Step Guide to Dealership Conquest Marketing in 2022

Issue link: https://resources.automotivemastermind.com/i/1464126

Contents of this Issue


Page 1 of 1

800.801.0018 | info@automotiveMastermind.com ©2021 automotiveMastermind ® . All rights reserved. | A business unit of IHS Markit™ LEARN MORE automotiveMastermind.com service Dealership Tools & Technology Using dealership marketing technology like Mastermind to integrate data from your CRM, DMS and sales platform is key to understanding where customers are in the buying journey – and to sharing those details dealership-wide. Proactive, Predictive Marketing Leveraging these insights, ensure your team is proactively engaging prospective customers before they start shopping around like customers approaching their end of lease or warranty in the 90 days. Your Dealership Team Outside of the insights they receive from your sales and marketing tools, ensure your sales, marketing and service teams all understand their unique and collective roles and responsibilities when it comes to conquest sales. This includes any potential incentives to inspire their support. 3. IDENTIFY CONQUEST OPPORTUNITIES ACROSS PORTFOLIOS Finally, to maximize their available conquest opportunities, dealers need to take a holistic approach to identifying prospective sales leads in their market and across their portfolios. While's there's no one-size-fits all approach to conquesting for every dealership many have found success in three core areas in 2022: Leveraging the Service Drive With access to detailed customer and vehicle insights, the service drive provides a perfect opportunity for dealers to grow conquest marketing efforts. Leverage insights from your dealership's CRM, maturity manager and data mining solution to prioritize and engage your best service conquest opportunities, such as customers who are likely out of warranty or could benefit from a new product design. Pre-Orders and Reserved Sales For many brands, offering pre-orders and reserved sales allows dealerships with low or no inventory to continue engaging new vehicle customers despite shortages. Taking a proactive approach to engaging these prospective customers is key, especially amid ongoing production delays. Connecting with customers about their options early and setting realistic expectations will leave buyers feeling assured and, in turn, fuel future service and sales revenue. Preowned Buyers Driven by rising sales prices and new vehicle inventory shortages, consumer interest in used vehicles is rapidly growing. With pre- owned customers heavily product-driven – and competition for their purchase fiercer than ever – dealers need to leverage insights from their CRM, DMS and sales platform to identify prospective customers likely interested in the vehicles already available in their inventory to stay a step ahead. Amid ongoing inventory shortages and diminished brand loyalty, conquest marketing is presenting all-new opportunities to dealers in 2022. But regardless of where a prospect previously purchased – from a rival dealership in your city or from the same brand a few towns over – conquesting customers amid today's fierce competition requires dealers to take a data-driven approach. Interested in learning how Mastermind empowers dealers to conquest customers from the competition while retaining their own? Contact us. automotiveMastermind Customers who service their vehicles at the same dealership are 2.5x more likely to buy from those same dealers.

Articles in this issue

Links on this page

view archives of Whitepapers - 3 Step Guide to Dealership Conquest Marketing in 2022