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Dealership Tools & Technology
Using dealership marketing technology like Mastermind
to integrate data from your CRM, DMS and sales
platform is key to understanding where customers are
in the buying journey – and to sharing those details
dealership-wide.
Proactive, Predictive Marketing
Leveraging these insights, ensure your team is
proactively engaging prospective customers before they
start shopping around like customers approaching their
end of lease or warranty in the
90 days.
Your Dealership Team
Outside of the insights they receive from your sales and
marketing tools, ensure your sales, marketing and service
teams all understand their unique and collective roles
and responsibilities when it comes to conquest sales.
This includes any potential incentives to inspire their
support.
3. IDENTIFY CONQUEST
OPPORTUNITIES ACROSS PORTFOLIOS
Finally, to maximize their available conquest
opportunities, dealers need to take a holistic
approach to identifying prospective sales leads
in their market and across their portfolios.
While's there's no one-size-fits all approach to
conquesting for every dealership many have
found success in three core areas in 2022:
Leveraging the Service Drive
With access to detailed customer and vehicle
insights, the service drive provides a perfect
opportunity for dealers to grow conquest
marketing efforts. Leverage insights from your
dealership's CRM, maturity manager and data
mining solution to prioritize and engage your best
service conquest opportunities, such as customers
who are likely out of warranty or could benefit from
a new product design.
Pre-Orders and Reserved Sales
For many brands, offering pre-orders and reserved
sales allows dealerships with low or no inventory
to continue engaging new vehicle customers
despite shortages. Taking a proactive approach
to engaging these prospective customers is
key, especially amid ongoing production delays.
Connecting with customers about their options
early and setting realistic expectations will leave
buyers feeling assured and, in turn, fuel future
service and sales revenue.
Preowned Buyers
Driven by rising sales prices and new
vehicle inventory shortages, consumer interest
in used vehicles is rapidly growing. With pre-
owned customers heavily product-driven – and
competition for their purchase fiercer than ever –
dealers need to leverage insights from their CRM,
DMS and sales platform to identify prospective
customers likely interested in the vehicles already
available in their inventory to stay a step ahead.
Amid ongoing inventory shortages and diminished brand loyalty, conquest marketing is presenting all-new
opportunities to dealers in 2022.
But regardless of where a prospect previously purchased – from a rival dealership in your city or from the same
brand a few towns over – conquesting customers amid today's fierce competition requires dealers to take a
data-driven approach.
Interested in learning how Mastermind empowers dealers to conquest customers from the competition while
retaining their own? Contact us.
automotiveMastermind
Customers who service their vehicles at the same
dealership are 2.5x more likely to buy from those
same dealers.
