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Predictive Marketing for Dealerships 201

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800.801.0018 | info@automotiveMastermind.com ©2021 automotiveMastermind ® . All rights reserved. | A business unit of IHS Markit™ LEARN MORE automotiveMastermind.com Mine customer DL information Collecting driver's license information data can help your team create a more proactive plan and improve the predictive customer experience fueling numerous opportunities from geographic targeting to behavioral tendencies based on social media footprints. Create optimized aftermarket sales presentations Understanding customer preferences helps your F&I team create a more relevant, enhanced experience that's bound to increase your dealership's CSI. 3. MAXIMIZE THEIR SERVICE DRIVE The service department ultimately supports a dealership's sales, pre-owned acquisition and retention efforts, making it a valuable area to apply marketing tools powered by predictive analytics. Using dealership marketing tools powered by predictive analytics, task your team to serve as a service-to-sales liaison: Mine upcoming service appointments for opportunities Understanding where in their vehicle ownership journey a customer is key to identifying sales and acquisition opportunities. Connect with customers ahead of their appointment, prioritizing your best sales prospects such as those who are: • Driving vehicles that don't fit their situation • Out of warranty or over lease mileage • Could benefit from a new product design or decrease in payment Engage service customers after their appointment. Leverage conveniently timed service notifications to support sales and loyalty efforts with a personalized approach. Interested in learning how automotiveMastermind can help your dealership leverage predictive marketing technology? Contact us for a free demo. Due to inventory shortages and uncertain market conditions, loyalty rates hit a six-year low in 2021. IHS Markit, 2021 automotiveMastermind Customers who serviced with a dealer were just over 2.5x more likely to purchase their subsequent vehicle from the same retailer.

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