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Mine customer DL information
Collecting driver's license information data can
help your team create a more proactive plan
and improve the predictive customer experience
fueling numerous opportunities from geographic
targeting to behavioral tendencies based on social
media footprints.
Create optimized aftermarket sales presentations
Understanding customer preferences helps your
F&I team create a more relevant, enhanced
experience that's bound to increase your
dealership's CSI.
3. MAXIMIZE THEIR SERVICE DRIVE
The service department ultimately supports a
dealership's sales, pre-owned acquisition and retention
efforts, making it a valuable area to apply marketing
tools powered by predictive analytics.
Using dealership marketing tools powered by
predictive analytics, task your team to serve as a
service-to-sales liaison:
Mine upcoming service appointments
for opportunities
Understanding where in their vehicle ownership
journey a customer is key to identifying sales and
acquisition opportunities.
Connect with customers ahead of their
appointment, prioritizing your best sales
prospects such as those who are:
• Driving vehicles that don't fit their situation
• Out of warranty or over lease mileage
• Could benefit from a new product design
or decrease in payment
Engage service customers after their
appointment.
Leverage conveniently timed service notifications
to support sales and loyalty efforts with a
personalized approach.
Interested in learning how automotiveMastermind
can help your dealership leverage predictive
marketing technology?
Contact us for a free demo.
Due to inventory shortages and
uncertain market conditions,
loyalty rates hit a six-year
low in 2021.
IHS Markit, 2021
automotiveMastermind
Customers who serviced with
a dealer were just over 2.5x
more likely to purchase their
subsequent vehicle from the
same retailer.
