Path to Proactively Preventing Lease Buybacks

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800.801.0018 | info@automotiveMastermind.com ©2022 automotiveMastermind ® . All rights reserved. | A business unit of S&P Global Mobility LEARN MORE automotiveMastermind.com For Perspective: If a dealer typically sells 450 loyalty cars per year at an average $4,000 gross per vehicle, totaling $1.8 million in annual gross, a 10% hit to their loyalty rate will cost them $400,000 in gross revenue. Once a customer buys out their lease, their loyalty is immediately at risk, threatening sales and service revenue, pre-owned inventory and more. As a customer lease expires, your goal needs to be retaining their business. WHAT TO DO ̆ Explore lease extension options to bridge the gap between contracts if their desired vehicle is not currently available. ̆ Discuss pre-order or reserved sale options and estimated delivery dates. ̆ Look at what similar models are immediately available that meets their needs. ̆ Worst case scenario, control the situation. Ensure the customer processes their lease buyout with you AT YOUR STORE and not through their captive finance company. Capitalize on the gross opportunity – and leave the customer with one more positive experience to keep them tethered to your store. Interested in learning how Mastermind can help your dealership stay a step ahead of lease buybacks? Contact us for a free demo.

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