Lock in Loyalty with Actionable Insights
Customers are more than just their contract. Mastermind's Behavior Prediction Drivers® provide the
actionable insights and selling points dealers need to stay top-of-mind with loyalty buyers through
proactive outreach and personalized oers that address each buyer's unique situation.
Knowing Bill needs to purchase now and has
previously purchased a pre-owned vehicle,
Bill is sent a personalized offer for a certified
pre-owned (CPO) vehicle that suits his needs
and features an upgraded body-style.
Nurture Leads to Shorten Their Return to Market
Based on intelligent behavior prediction modeling, Mastermind keeps your dealership top of mind with previous
buyers by automatically engaging customers at key touchpoints. Each tailored message builds o the last,
designed to build customer loyalty, prevent defection and retain their business when they return to market.
Lock in Dealership Loyalty
Mastermind's intelligent and personalized marketing campaigns move customers from the "consideration" to
the "shopping" phase by automating the right mix of messaging, channels and cadence that nurtures shoppers
into buyers based on their predicted triggers.
Since Denise has become accustomed to leasing, and is willing to switch dealers or brands to stay in a new
model vehicle, she is proactively sent a personalized offer to reserve her next vehicle at your dealership
before she starts shopping around.
DENISE PRE-ORDERS
A NEW VEHICLE!
800.801.0018 | info@automotiveMastermind.com
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The Relationship Builder
The customer's first micro-targeted oer
Account Notification
Concisely outlines the new oer
Pain Point Solution
Focused on key sales drivers
Brochure
Features a personalized, handwritten
style note highlighting special sales
events or new vehicle launches
MONTH 4
MONTH 3
MONTH 2
BILL
PURCHASES
A CPO!
DENISE'S BPS IS 68
The Email
A digital touch-point to complement
direct mail campaigns
