Now more than ever, there are numerous
reasons why dealers should focus on their
loyalty audience.
Loyalty customers are an invaluable supply
of highly profitable sales, typically less likely
to negotiate and more likely to generate
service revenue and referral business –
critical components to both immediate and
long-term dealership success amid ongoing
inventory shortages.
But to defend against competitors' conquest
attempts during such high customer demand,
dealers need to take a proactive approach to
promoting customer loyalty and retention.
In May 2022,
brand loyalty
dropped to an
eight-year low.
S&P Global Mobility
