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Dealership Guide to Building Customer Loyalty & Proactively Preventing Defection

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The first step in any effective customer retention campaign is establishing relevant goals to set up your team for success from the start. Set regularly scheduled meetings with each department manager to get their feedback and understand what's preventing customers from re-signing on the dotted line, as well as brainstorm effective solutions for customer retention and proactively identify future challenges on the horizon. ASK: » Does every member of your team understand their individual role and responsibilities? » Who oversees updating your team on changes to your goals or objectives? » How do you know if your team is comprised of the right people doing the right things? » How are you tracking and measuring your employees' individual skill sets and strengths?

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