Proactively Build
Customer Retention
Amid ongoing inventory challenges, it's
more important than ever that dealers
start engaging loyalty customers earlier
than they would have in the past.
Instead of forcing customers to select
from limited inventory when they're
ready to shop, engaging customers
earlier in their buyer journey – before
they return to market – empowers dealers
to pave the path for retention by setting
expectations early and helping buyers
secure the vehicles they actually want.
Consumer sentiment
declined by 14% in
June 2022 to its
lowest recorded
value, comparable
to the middle of the
1980 recession.
The University of Michigan Index
of Consumer Sentiment
