When engaging loyalty customers, it's
important dealers explore every option to meet
each unique customer's individual needs – as
they stand today.
Your customers' questions and concerns today
are likely different than in the past. These
previously mentioned customer insights are
critical to informing customer conversations,
helping ensure every message is personalized
and builds off the last.
In a recent survey,
41% of respondents
say they plan to
pre-order their
next vehicle.
Cars.com 2022
