Keep It Consistent
Staying in consistent communication with your loyalty audience is
key to staying ahead of defection.
Keep in contact with your buyers with personalized messaging that
speaks to their specific and evolving needs and in their preferred
medium. Look for opportunities to build trust at every customer
touchpoint and follow up communication, such as marketing F&I
products or personalized financing special offers.
Ensure each touchpoint builds on the last in a useful and helpful
manner, meeting your loyalty customers where they are in their
ownership or buyer journey to keep them engaged over the years.
Follow Up Email - Customer Loyalty Promotion
SUBJECT: re:[NAME] - A custom offer for you!
Dear [NAME],
Earlier this month, I tried reaching out regarding your [CURRENT VEHICLE].
I found an opportunity for you to drive off in a Replacement Vehicle by taking
advantage of our [MONTH] programs. As we approach the end of the month,
we wanted to ensure you had the chance to review this offer.
[Insert bullet points on offer.]
[Vehicle Mileage Payment]
Please reach out to discuss this offer and the benefits of a new Replacement
Vehicle today.
Best regards,
[SENDER NAME]
General Manager
999-999-9999 | sam@sample.com
[DEALER LOGO HERE]
NEW MESSAGE
