Nourse Chillicothe
Ford Sees Consistent
Boost in Business
with Mastermind
Learn more automotiveMastermind.com
Mastermind provides a consistent
10% to17% monthly boost
in business across our Automall.
KEVIN PATTERSON
VP of Operations for Nourse Automall
Looking to fuel sales and marketing efforts, Nourse Chillicothe
Ford signed on with automotiveMastermind in 2020.
To improve ROI and attribution, Kevin Patterson, VP of
Operations for Nourse Automall, wanted to improve the
transparency of reporting to gain greater insight into what was
working – and which opportunities were still untapped.
"With Mastermind, we can better understand how our
marketing efforts are performing, helping us improve
our attribution, ROI and penetration,"
says Kevin.
"The intuitive dashboard and audience filters make it easy for us
to prioritize, target and engage prospective buyers based on our
available inventory, and the real-time service notifications enable
us to instantly identify sales opportunities right from the drive."
In addition to maximizing sales opportunities via Mastermind's
Service-to-Sales Generator and real-time service notifications
integration with Dealertrack, Kevin says
he sees high value in
leveraging the customer lists Mastermind targets with
personalized marketing campaigns.
With access to targeted
customer lists, Kevin's team can supplement and build off existing
advertising efforts by making additional outreach via social media.
Now easily able to access detailed performance reporting, Kevin
says his team is achieving
greater attribution and penetration.
