Learn more automotiveMastermind.com
We love our DRM. Not only is
Brad highly engaged, but he
has also tailored his approach to
support our team and operations.
CHARLIE SCHAUB
General Sales Manager
Tom's Ford in Keyport, New Jersey
Tom's Ford Drives Pre-Orders
and Service Acquisitions
with Mastermind
C H A L L E N G E
When Tom's Ford needed help driving pre-orders and fueling their
service-to-sales process, they looked to automotiveMastermind
(aM) and its automated sales and marketing platform to help them
offer a seamless experience at every customer touchpoint.
Offering a customer-focused buying experience isn't just
important to Tom's Ford… it's integral to their operations. Since
opening its doors in 1962, the dealership has earned countless
awards and honors for customer satisfaction with the motto:
"Humanity comes standard."
S O L U T I O N
To help deliver upon Tom's Ford's previously established
reputation, Brad, the company's aM dealer relations manager
(DRM), was hands-on in helping the dealership launch predictive
marketing campaigns – including targeted pre-order offers.
Brad also helped the dealership develop a proactive service-to-
sales process.
Now armed with Mastermind's real-time
service notifications and personalized deal sheets, Tom's
Ford dedicated a team member to work the service
drive and proactively engage prospective sales leads.
R E S U LT S
As a result of aM's dedicated consultative services
and Mastermind's proactive marketing, Tom's Ford
has seen its number of customer pre-orders increase
substantially
. In the service drive, the dealership is now
selling eight units a month on average – and acquiring valuable
trade-ins in the process!
