Conquest Digital Audiences

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CONQUEST DIGITAL Build Digital Audiences Effectively Create custom or pre-built audiences based on the most comprehensive and reliable data in the industry. Mastermind's Conquest Digital Audiences enables dealers to build in-market Conquest and Service audiences and automatically upload them to their Meta Ads Manager so they can target them across channels. Once uploaded, audiences are refreshed every month based on Mastermind's database of more than 125 million households, over 650 million vehicles and 30+ years of owner history. How it works Mastermind chooses 15 different audience segments that best fit the needs of your store. You can create advertising campaigns to target these audiences over any Meta property (Facebook, Instagram, etc.). Advertise to a high-value audience driven by data: Target audiences with the highest likelihood of purchase with curated audiences relevant to your dealership. Target customers across multiple channels: Take a multi-channel approach to efficiently reach and engage Market Conquest and Service-to- Sales Generator prospects and improve your ROI. Expand your reach and frequency: Amplify your Predictive Marketing campaigns and maximize your reach by advertising to additional customers as part of your top of funnel marketing strategy. SEND THEM TO META Your audience is uploaded to Meta and automatically refreshed every month MEASURE THE RESULTS Review vehicles sold per audience according to the selling dealer SELECT YOUR AUDIENCE Choose a Conquest or Service audience built from comprehensive Polk data: 650+ million vehicles tracked daily 800.801.0018 | ©2023 automotiveMastermind ® . All rights reserved. | A business unit of S&P Global Mobility LEARN MORE 1 2 3

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