Issue link: https://resources.automotivemastermind.com/i/1498538
Market Impact Don't guess, know. Make more informed decisions about how you can increase loyalty, market your inventory and conquest new customers with Market Impact. Market Impact combines registration and proprietary data along with OEM sales and financial records into a reporting dashboard that provides a comprehensive, unbiased view of your market and competition. Fuel your advertising campaigns with hyper-relevant Mastermind audiences that drive engagement and sales. Benchmark your store against competitive dealers both regionally and nationally using DMA data Truly understand how your new and pre-owned business is performing Dive into the purchase trends in your market to find new revenue opportunities *pre-owned only available in participating states Uncover insights that lead to big changes Achieve a holistic view of your market Dealer Dealer DMA ® National 291 488 333 Volume Average Dealer Volume Average Dealer Volume Dealer -198 Below Average Volume Dealer -42 Below Average Volume Selected Make Dealer Volume Distribution Dealer Dealer DMA ® National -44.3% -37.1% -34.5% Change from Previous Period Change from Previous Period Change from Previous Period +37 Dealer Volume Opportunity Gap to Average YoY Change Selected Make Volume Growth Dealer Dealer DMA ® National 1.1% 1.9% 18.3% Selected Make Dealer Volume Distribution +51 Dealer Volume Opportunity Gap to Average YoY Change Market Share Average Market Share Average Market Share +2 Dealer Volume Opportunity Gap to Average YoY Change +50 Dealer Volume Opportunity Gap to Average YoY Change Volume Area Distribution Volume Growth Over Time Market Share Change Over Time 0% -20% -40% -60% 20.0% 15.0% 10.0% 5.0% 0.0% Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 DMA National DMA Dealer Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 © 2023 Mapbox © OpenStreetMap