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AUDIENCE
In-Market for New: Vehicle
Segment - Luxury Mid-Size CUV
OEM Used for Example
BMW
Utilizing the carousel format and
minimal image text is a clean, tidy way
to identify and separate the different
models being showcased.
AUDIENCE
In-Market for New: Model
OEM Used for Example
Ford
Don't be afraid to use bright colors to
grab the viewer's attention, as in the
example above. The description text
tells the viewer what they can do next.
AUDIENCE
In-Market for New: Model
OEM Used for Example
Audi
In the above ad, the link takes the
customer directly to the dealer's new
inventory page. Bringing the customer
to the right spot where they can easily
take the action the CTA suggests is
just as important as the descriptive
text in your ad.
AUDIENCE
Service
OEM Used for Example
Chevrolet
The example above shows how
branding and compliant logos/
imagery can make your ad stand out.
The "Certified Service" and Chevrolet
logo quickly identifies your dealership
as professional, elite and qualified.
AUDIENCE
Service
OEM Used for Example
Genesis
The above ad showcases a very
compelling advantage of this specific
brand—setting them apart from the
competition. The headline is short and
to the point, working in tandem with
the CTA button.
