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+32
Increase in leads
+23%
Increase in
offline purchases
-46%
Lower cost per
offline purchase
+162%
Increase in site
content views
Digital connections with
high-value auto intenders
were instrumental in:
» creating high-quality leads,
» reducing cost-per-purchase
» generating more revenue
for dealerships
Campaign Overview
To mitigate the loss of reach across Meta
platforms, the dealer needed to connect with
high-quality consumer prospects to generate traffic
to the dealer's website and offline purchases.
Data Strategy
The dealership used the available audience
packages to select strategic audiences based on
Brand, Segment, Model, and In-Market status.
Timing
Dec. 2021 –Nov. 2022 vs. Dec. 2020 –Nov. 2021
Conquest Digital Boosts Meta Campaign
Performance for Dealerships
The addition of Polk Audiences into our
Meta campaigns has drastically increased
lead volume, lowered our cost per lead,
and ultimately helped us sell more vehicles.
– Digital Marketing Director
Using Conquest Digital, powered by Polk Audiences, to seamlessly upload segments to their Meta accounts,
a Chevy Buick GMC dealer earned impressive returns on ad spend throughout the year.
