Driving Dealership Value with Personalized, Omnichannel Marketing

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800.801.0018 | info@automotiveMastermind.com ©2023 automotiveMastermind ® . All rights reserved. | A business unit of S&P Global Mobility LEARN MORE automotiveMastermind.com Proven Results of Print + Digital With print and digital channels both playing key roles in conquesting new customers and retaining loyalty buyers, dealers not taking advantage of an omnichannel approach are likely leaving opportunities on the table. automotiveMastermind conducted a study between December 2021 and March 2023 among dealership customers segmented into two groups: » Customers who received print-only marketing or both email and print. » Customers who received email-only marketing. By taking a data-driven approach to engaging prospects across channels, including targeted direct mail and email campaigns, dealers can reach buyers where they are – wherever they are – to maximize their ROI and drive more sales. With loyalty and conquest focused, hyper-personalized and reliable print marketing – combined with targeted digital marketing – Mastermind offers dealers powerful, effective, omnichannel marketing all through one platform. Interested in learning how Mastermind can empower your dealership to identify and engage the best leads in your market across channels? Contact us for a free demo. We observed a lift of 71% in conversion rates when customers received print mailers as opposed to receiving only email marketing. 1.3% 2.2% Email only conversion rate Print overall conversion rate +71% lift Print overall vs. email only

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