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Proven Results of Print + Digital
With print and digital channels both playing key roles in conquesting new customers and retaining loyalty
buyers, dealers not taking advantage of an omnichannel approach are likely leaving opportunities on the table.
automotiveMastermind conducted a study between December 2021 and March 2023 among dealership
customers segmented into two groups:
» Customers who received print-only marketing or both email and print.
» Customers who received email-only marketing.
By taking a data-driven approach to engaging prospects across channels, including targeted direct mail
and email campaigns, dealers can reach buyers where they are – wherever they are – to maximize their
ROI and drive more sales.
With loyalty and conquest focused, hyper-personalized and reliable print marketing – combined with
targeted digital marketing – Mastermind offers dealers powerful, effective, omnichannel marketing
all through one platform.
Interested in learning how Mastermind can empower your dealership to identify and engage the best leads
in your market across channels?
Contact us for a free demo.
We observed a lift of
71% in conversion rates
when customers received
print mailers as opposed to
receiving only email marketing.
1.3% 2.2%
Email only
conversion rate
Print overall
conversion rate
+71% lift
Print overall
vs. email
only
