Crack the Code: 4 Opportunities in the Dealership Service Drive

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800.801.0018 | info@automotiveMastermind.com ©2023 automotiveMastermind ® . All rights reserved. | A business unit of S&P Global Mobility LEARN MORE automotiveMastermind.com Elevate your approach with these best practices: Mastermind's database contains more than 125 million households, over 650 million vehicles and 30+ years of owner history. • Data-Driven Personalization: Leverage intricate customer insights to tailor interactions and create unique experiences. • Exclusive Incentives: Extend special rewards and benefits that demonstrate sincere appreciation for their loyalty. • Consistent Engagement: Foster long-term relationships through regular communication, offering valuable updates beyond service appointments. Conquesting New Service Customers Taking a data-driven approach is just as critical with customers not already in your dealership's sales or service portfolio, such as service conquest and recall customers. In a sea of potential opportunity, dealers need to ensure they're taking a targeted approach when conquesting new customers via the service drive by leveraging sales and marketing technology fueled by high quality first and third-party data. Service Conquest: Capture more local service customers Today's highly competitive automotive retail industry is pushing buyers to shop around – including from different brands. This offers dealers the opportunity to conquest new customers from the competition. To outshine competitors, consider: • Precision in Data Utilization: Employ data-driven strategies to identify customers poised for a switch to your dealership. • Compelling Value Propositions: Emphasize unique advantages, from exceptional service quality to exclusive purchasing experiences. • Irresistible Packages: Develop pricing and financing options that position your dealership as the superior choice. Recall: Nurturing Repairs into Relationships Recall customers aren't just repair cases; they're opportunities to forge lasting relationships. Elevate recall engagement with expert techniques that turn these moments into relationship-building milestones: • Timely and Clear Communication: Promptly inform customers of recalls, providing comprehensive explanations and resolutions. • Value-Added Engagement: Enhance recall visits with complimentary vehicle assessments or service discounts. • Continuous Involvement: Foster engagement through regular updates and offers, reaffirming the customer's selection of your dealership. As the average age of vehicles on the road continues to rise, aftermarket opportunities are expanding, offering a potentially lucrative opportunity to dealers who harness this potential. By taking a targeted approach to working the service drive, dealerships can seamlessly bridge the gap between sales and service, converting service loyal and unsold customers into lifelong advocates and purchasers. Want to learn how Mastermind can help your dealership maximize its service-to-sales opportunities? Contact us for a free demo.

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