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Elevate your approach with these best practices:
Mastermind's database contains more
than 125 million households, over 650
million vehicles and 30+ years of owner history.
• Data-Driven Personalization: Leverage
intricate customer insights to tailor interactions
and create unique experiences.
• Exclusive Incentives: Extend special rewards
and benefits that demonstrate sincere
appreciation for their loyalty.
• Consistent Engagement: Foster
long-term relationships through regular
communication, offering valuable updates
beyond service appointments.
Conquesting New Service Customers
Taking a data-driven approach is just as critical with
customers not already in your dealership's sales or
service portfolio, such as service conquest and recall
customers. In a sea of potential opportunity, dealers
need to ensure they're taking a targeted approach
when conquesting new customers via the service
drive by leveraging sales and marketing technology
fueled by high quality first and third-party data.
Service Conquest: Capture more local service customers
Today's highly competitive automotive retail industry
is pushing buyers to shop around – including from
different brands. This offers dealers the opportunity
to conquest new customers from the competition.
To outshine competitors, consider:
• Precision in Data Utilization: Employ
data-driven strategies to identify customers
poised for a switch to your dealership.
• Compelling Value Propositions: Emphasize
unique advantages, from exceptional service
quality to exclusive purchasing experiences.
• Irresistible Packages: Develop pricing and
financing options that position your dealership
as the superior choice.
Recall: Nurturing Repairs into Relationships
Recall customers aren't just repair cases; they're
opportunities to forge lasting relationships. Elevate
recall engagement with expert techniques that turn
these moments into relationship-building milestones:
• Timely and Clear Communication: Promptly
inform customers of recalls, providing
comprehensive explanations and resolutions.
• Value-Added Engagement: Enhance recall
visits with complimentary vehicle assessments
or service discounts.
• Continuous Involvement: Foster engagement
through regular updates and offers, reaffirming
the customer's selection of your dealership.
As the average age of vehicles on the road
continues to rise, aftermarket opportunities
are expanding, offering a potentially lucrative
opportunity to dealers who harness this potential.
By taking a targeted approach to working the
service drive, dealerships can seamlessly bridge
the gap between sales and service, converting
service loyal and unsold customers into lifelong
advocates and purchasers.
Want to learn how Mastermind can help
your dealership maximize its service-to-sales
opportunities? Contact us for a free demo.
