800.801.0018 | info@automotiveMastermind.com
©2023 automotiveMastermind
®
. All rights reserved. | A business unit of S&P Global Mobility
LEARN MORE
automotiveMastermind.com
4. Strategic Planning and Audit
A successful dealership operates with clearly
defined goals and metrics for success. Ensure your
teams are aligned with the objectives and are
collaborating effectively to achieve them.
Process & Communication
• Foster intentional collaboration and consistent
communication across departments.
• Develop leadership strategies that promote
efficiency and cooperation.
Goals & Objectives
• Establish S.M.A.R.T goals and clearly defined roles
aligned with your dealership's strategic planning.
• Set up accountability mechanisms and incentive
systems to encourage goal alignment.
Performance & Productivity
• Measure key performance indicators, including
employee engagement and resource utilization.
• Track individual and team performance against
set goals and expectations.
Seamless Integration
• Ensure smooth transitions between online and
offline customer touchpoints.
• Implement strategies for understanding and
addressing customer needs at every stage.
Personalized Messaging
• Develop real-time, personalized messaging
strategies to enhance customer relations.
• Foster stronger relationships with customers
through consistent, personable interactions.
5. Tools of the Trade
Equip your team with data-driven tools that not only
provide audience insights but also offer strategic
guidance when engaging customers – while tracking
and measuring the success of your processes.
• Identify and implement tools that offer
insights beyond sales, focusing on customer
loyalty and market trends.
• Ensure cross-departmental effectiveness and
training in tool usage, fostering a cohesive
approach to sales and marketing.
By proactively navigating changing consumer
preferences, prioritizing a seamless omnichannel
buying journey and investing in the right tools
and team to support their approach, dealers can
provide the exceptional, unified sales experience
that today's customers want and expect.
Want to learn how Mastermind can empower
your dealership to provide a seamless customer
experience across channels?
Contact us for a free demo.
