Seamless Integrations: Turning Automotive Data into Actionable Insights

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800.801.0018 | info@automotiveMastermind.com ©2023 automotiveMastermind ® . All rights reserved. | A business unit of S&P Global Mobility LEARN MORE automotiveMastermind.com Guidance for Dealers: Making Informed Choices with Data Not all dealership marketing platforms are the same. How these platforms or "add-on" solutions manage, integrate and secure their data plays a pivotal role in dealership success. When assessing potential data or technology partners, consider the following Do's and Don'ts. ACTIVATION DO: Invest in data quality. Look for partners who prioritize accuracy, completeness, consistency and timeliness to ensure effective marketing efforts. DON'T: Solely rely on first-party data like CRMs or DMSs. Integrating high- quality third-party data is key to fueling proactive sales opportunities and personalized customer interactions. CENTRALIZATION DO: Emphasize personalized customer communication based on holistic customer data. Look for opportunities to tailor sales offers, service experiences and communications to individual customer needs. DON'T: Silo data in your dealership CRM or DMS. Syncing data from these platforms is key to enabling predictive marketing technology to prioritize and personalize outreach efforts. SECURITY DO: Collaborate with third-party vendors who prioritize data security. Always assess and inquire how your data partners source, handle and protect sensitive customer data. DON'T: Neglect the importance of data security. Ensure your team is well-informed and equipped to protect sensitive customer data. Mastermind equips dealers with the tools and insights they need to succeed in today's continually changing auto retail market. By combining the most comprehensive and reliable data in the industry with our network of partner integrations, our customer-centric, data-driven approach helps ensure dealers can continually succeed even as the market changes. Want to learn how Mastermind can help your dealership leverage a unified view of customer buying behaviors to fuel personalized marketing campaigns? Contact us for a free demo.

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