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Guidance for Dealers: Making Informed Choices with Data
Not all dealership marketing platforms are the same. How these platforms or "add-on" solutions manage,
integrate and secure their data plays a pivotal role in dealership success.
When assessing potential data or technology partners, consider the following Do's and Don'ts.
ACTIVATION
DO: Invest in data
quality. Look for partners
who prioritize accuracy,
completeness, consistency
and timeliness to ensure
effective marketing efforts.
DON'T: Solely rely on
first-party data like CRMs
or DMSs. Integrating high-
quality third-party data
is key to fueling proactive
sales opportunities
and personalized
customer interactions.
CENTRALIZATION
DO: Emphasize personalized
customer communication
based on holistic customer
data. Look for opportunities
to tailor sales offers,
service experiences
and communications to
individual customer needs.
DON'T: Silo data in your
dealership CRM or DMS.
Syncing data from these
platforms is key to enabling
predictive marketing
technology to prioritize and
personalize outreach efforts.
SECURITY
DO: Collaborate with
third-party vendors who
prioritize data security.
Always assess and inquire
how your data partners
source, handle
and protect sensitive
customer data.
DON'T: Neglect the
importance of data
security. Ensure your
team is well-informed
and equipped to protect
sensitive customer data.
Mastermind equips dealers with the tools and insights they need to succeed in today's continually
changing auto retail market.
By combining the most comprehensive and reliable data in the industry with our network of partner
integrations, our customer-centric, data-driven approach helps ensure dealers can continually succeed
even as the market changes.
Want to learn how Mastermind can help your dealership leverage a unified view of customer buying
behaviors to fuel personalized marketing campaigns? Contact us for a free demo.
