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3 . TA R G E T W I T H R E L E VA N T M E S S A G E S A N D O F F E R S
Once customers have been sorted and segmented, dealers can leverage predictive marketing
technology to engage buyers predicted to be interested in their aging inventory.
By using predictive marketing tools to map customers to their existing inventory, dealers can
prioritize and engage buyers with targeted marketing messages specific to their vehicles of interest.
4 . FA C I L I TAT E S I M P L E T E S T D R I V E S A N D E V E N
S I M P L E R A C C E S S T O I N F O R M AT I O N
After engaging customers, it's critical dealers make it easy for buyers to learn more about
aging inventory vehicles.
Look for opportunities to provide a straightforward, hassle-free way to schedule test drives,
ensuring that potential buyers can experience these vehicles firsthand, however they need.
This accessibility is key to converting customers from being interested to purchasing.
5 . F O L L O W U P W I T H I N T E R E S T E D C U S T O M E R S
The key to marketing and moving aging inventory is proactively reaching out to customers.
Dealership sales and marketing teams should look for proactive opportunities to engage customers
by phone, email or text message, including special deals and incentives to help motivate their purchase.
6 . M E A S U R E C A M PA I G N R E S U LT S
Once you have collected data on the results of your campaigns, you can use this data to identify
what is working and what is not.
Dealerships should regularly analyze key performance indicators (KPIs), such as conversion rates and
inventory turnover, to maximize the effectiveness of their predictive marketing strategies. By utilizing
analytics tools, dealerships can assess the impact of different campaigns and refine their approaches
based on data-driven insights.
—
In the fast-paced, always-changing world of auto sales, employing a proactive marketing strategy
is key for efficiently moving aging inventory of all kinds. This approach to selling can significantly
boost sales by targeting the customers in your system who are most likely to be interested in your
older inventory.
By taking a data-driven approach, your team can significantly grow your capability to market and
sell aging inventory. Leveraging predictive marketing allows for more efficient sales processes,
reduced overhead costs and improved customer satisfaction, making it an important addition to
any dealer's toolkit.
Want to learn how Mastermind can help your dealership take a targeted approach to selling your
existing inventory while acquiring in-demand trades? Contact us for a free demo.
