SERVICE-TO-SALES CUSTOMERS
The average age of light vehicles hit 12.5 years in 2023 – a record high. This represents a
growing opportunity to engage customers coming in for frequent repairs on older vehicles.
By mining their upcoming service appointments, dealers can leverage predictive
marketing technology like Mastermind to identify the best service-to-sales leads like
those due for an upgrade based on the age and condition of their vehicle.
» Mine upcoming service appointments to identify the best service-to-sales leads
» Engage customers in the service drive
» Consider strong motivators for service-to-sales customers:
• Special trade-in incentives
• Flexible financing options
• Highlighting the reduced maintenance of newer models
NOMAD BUYERS
Nomad buyers, also known as "one and done" buyers who own a brand once and defect,
are a challenging yet invaluable segment for dealers.
Looking ahead, nearly 6 of every 10 nomad shoppers are expected to switch brands with
their next vehicle purchase, according to S&P Global Mobility. This represents a huge
opportunity and potential challenge for dealers in 2024.
Using the insights from dealership marketing tools, dealers can delve deep into nomad
buyers' motivating factors to proactively prevent defection – and to conquest nomad
customers from competitors.
» Proactively engage nomad buyers to get ahead on defection
• Emphasize commitment to post-purchase support, offer extended warranties or
even provide special service packages – to promote loyalty.
» Conquest nomads driven by the allure of new features
• Offer sneak peeks into upcoming models, exclusive test drive invitations or loyalty
programs that offer them early access to new launches.
Want to learn how Mastermind can help your dealership adapt, thrive and achieve sustainable success in
2024 and beyond? Contact us for a free demo.
800.801.0018 | info@automotiveMastermind.com
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