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Every dealership team is unique. While there is no one-size-fits-all approach to proactively engaging customers,
the most important element is that your staff has a strategic process in place to ensure the most critical customer
groups receive outreach depending on your dealership's sales goals.
Utilize the template below to identify an outreach schedule - examples may include:
• Old age inventory customers
• Customers who haven't serviced in over a year
• Customers who bought out their lease
• Customers who purchased a pre-owned car that could
purchase a new car for about the same payment
• High interest rate customers that could lower their rate
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
As the automotive retail industry continues to evolve, dealerships must adopt a holistic approach to identifying
opportunities in their service, loyalty and conquest portfolios.
Want to learn how Mastermind can help your dealership identify and engage future buyers? Request a demo.
