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4. Make service drive sales part of every sales meeting.
Developing a service-to-sales process isn't a "one-and-done" exercise.
» Randomly review a few offer sheets, emails and phone calls each week. Look at the
information about the customer and see if what your team is saying to them makes sense.
• Bring a sample folder with leave behind printouts, word track and email templates.
» Assess your process, including reviewing reports, to measure group and individual
team member performance.
Enabling teams to proactively identify and engage prospective service-to-sales customers
before they return to market and integrating sales and service teams is key to maximizing sales
success that begins in the service drive.
By establishing clear roles, incentivizing service advisors, setting measurable goals and ensuring
ongoing communication, dealers can deliver a seamless customer experience that drives both
higher conversion rates and long-term loyalty.
Want to learn how Mastermind can help your dealership's sales and service teams access insights
that help convert repair orders into new sales?
Request a demo.
