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C O N S I D E R A T I O N :
Online:
• Virtual consultations
• Online reviews and testimonials
• Comparison tools on dealership or
3
rd
party websites
• Personalized email recommendations
Offline:
• In-person consultations
• Brochures and pamphlets
• Proactive sales calls
• Follow-up reminders and
direct mail brochures
Omnichannel:
• Identify and proactively engage
service customers in the drive with
free trade appraisal and offers.
P U R C H A S E :
Online:
• E-commerce platforms for
vehicle purchasing
• Online financing and credit applications
• Live chat support
• Appointment confirmations
and follow-up emails
Offline:
• In-store purchasing and negotiations
• Financing and credit services
• Paperwork and transaction confirmations
• Scheduled service appointments
Omnichannel:
• Leverage behavior predictive technology
to understand customer buying patterns
and identify F&I upsell opportunities.
P O S T - P U R C H A S E :
Online:
• Email follow-ups and satisfaction surveys
• Online customer service
• Maintenance reminders
• Vehicle guides and educational resources
• In-person service appointments
• Complimentary inspections
• Loyalty program communications
• Thank you notes and customer events
Omnichannel:
• Mine your database with predictive
technology to automatically send
customers timely campaigns like birthday
messages, service reminders – or to sell
them their next vehicle.
Want to learn how Mastermind can help your
dealership engage customers across channels?
Request a demo.
