Issue link: https://resources.automotivemastermind.com/i/1524964
CUSTOMER SUCCESS STORY: Bob Johnson Mazda Sees Remarkable Growth with Mastermind Bob Johnson Mazda in Rochester, NY, has been leveraging Mastermind's predictive marketing platform since its opening in 2020. General Sales Manager Jay Haas says Mastermind has been a pivotal tool in enhancing their sales strategy, customer engagement and overall dealership performance. BOOST IN CONQUEST SALES Since implementing Mastermind, Bob Johnson Mazda has seen a significant lift in brand volume and an enriched customer base. The platform's ability to identify and target in-market customers has substantially boosted their sales volume, sending the right message to the right customers at the right time. "If the person walks in with a letter, it's pretty much a done deal. We can customize our settings with discounts and trade books to provide an easy buying experience for our customers. It never gets stale." – Jay Haas, General Sales Manager BUILDING CUSTOMER LOYALTY To help promote customer loyalty, the dealership keeps customers informed about the latest product updates, including fuel efficiency and redesigns. Mastermind supports these efforts by incorporating these updates into their campaigns, as well as providing actionable insights and relevant talk tracks tailored to each prospect. "We want our customers to know the latest product updates including fuel efficiency and redesign. Mastermind mentions both of these in their campaigns, as well as gives line of sight to these in their technology." – Jay Haas, General Sales Manager