CUSTOMER SUCCESS STORY:
Porsche Marin Lifts Sales &
Service with Mastermind
Porsche Marin, part of Indigo Auto Group in Mill Valley CA, partnered with automotiveMastermind
to enhance its sales and marketing strategies.
Since going live with Mastermind in November 2023, the store has seen a 9% lift in sales,
including loyalty, conquest and service. General Manager Kyle Festog shares how Mastermind has
supported these results.
"Mastermind allows us to maintain both a service and sales focused cadence of communication
to better enforce the idea of the vehicle having a relationship with its selling dealer and is
dependable in a way I only wish salespeople could be." – Kyle Festog, General Manager
Building Customer Loyalty
In the luxury automotive market, customers sometimes have the tendency to shop around for
discount sales and service options. Mastermind helps Porsche Marin maintain a consistent
cadence of both sales and service-focused communications, keeping their dealership top-of-
mind when customers return to the market.
"Mastermind's personalized communications do a great job of keeping up-to-date,
fair market trade values in front of customers.
We've found that the more a customer is thinking about the logistics of a vehicle
transaction, the more likely they are to complete a transaction. Mastermind delivering
that messaging based on insights you have with the consumer almost incepts some
sales into existence."
– Kyle Festog, General Manager
