CUSTOMER SUCCESS STORY:
Manly Honda Hyundai Genesis Drives Targeted
Service-to-Sales Success with Mastermind
For years, Manly Automotive Group has served Northern California drivers with a great selection
of vehicles and exceptional customer service. With three dealerships located in Santa Rosa,
Manly Honda, Hyundai and Genesis provide car shoppers access to a wide variety of vehicles.
Challenge
Although Manly Honda Hyundai Genesis had a solid service-to-sales process, they needed a more
targeted approach to effectively engage service customers and convert them into vehicle sales.
The team was looking for a solution to identify high-value opportunities in their service drive and
reach the right customers at the right time.
"Our service-to-sales process was robust before, but now it's targeted and precise."
– Jeff Dantzler, General Manager, Manly Honda Hyundai Genesis
Solution
By using data-driven insights to identify top prospects based on factors like service history and
purchase potential, Mastermind helped Manly Honda Hyundai Genesis optimize their service-to-
sales process. With real-time service notifications and personalized marketing campaigns, the
team was able to reach the right customers more efficiently and focus their efforts on the highest-
value opportunities.
"Mastermind is like a CRM on steroids. We know exactly who to contact and what we
can do for them without delay."
– Jeff Dantzler, General Manager, Manly Honda Hyundai Genesis
