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Solution
Mastermind provided Chuck and his sales team with a comprehensive solution that replaced their
scattershot notes with a dynamic, data-driven platform. Suddenly Chuck and his team could quickly
identify potential buyers, re-engage past customers, and focus on high-probability opportunities.
"Mastermind keeps us organized and helps us track opportunities - something our CRM system
couldn't do. It shines a light on those potential buyers for us and lets us know when a warranty is
expiring or a new model is coming out, giving us a clear picture of when to present an offer."
– Chuck Skillin, Sales Manager
By tracking when his team logged in, updated notes, made status changes, and recalculated deals, Chuck
could also ensure continuous customer engagement and optimize his team's performance.
"There's always something to do when you have Mastermind. Whether it's contacting customers
who are close to a new purchase or following up on service clients, the platform lets me know that
our sales team is focused on meaningful activities."
– Chuck Skillin, Sales Manager
Results
Since integrating Mastermind into their day-to-day process, Mercedes-Benz of Buffalo has experienced
measurable improvements across its service and loyalty portfolios.
The sales team now tracks and acts on more opportunities, leading to higher conversion rates across the
board. Mastermind's data-driven insights enable the dealership to effectively target service customers
earlier in the purchasing cycle, resulting in a 9% conversion rate for service-to-sales, with an average
profit-per-sale of $5,900. And with timely and accurate customer insights, the sales team has strengthened
their relationships with existing customers and boosted the dealership's customer loyalty.
"Mastermind has changed how we do business. From predicting in-market buyers to supporting our
sales efficiency, it's been a game-changer. If you're looking for a way to streamline your operations
and make data-driven decisions, Mastermind is the answer."
– Chuck Skillin, Sales Manager
Want to learn how Mastermind can help maximize your sales team's productivity and efficiency?
Request a demo.
