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Solution
After implementing Mastermind, the dealership quickly saw how it could reduce manufacturer pressure,
increase new vehicle sales, and consistently fuel their used car inventory. Tommy Russell and his team
focused on the customers most likely to upgrade vehicles, thanks to Mastermind's game-changing
Behavior Prediction Scores. This laser-targeted approach, bolstered by Deal Sheet's
tailored talk tracks, created seamless and personalized sales conversations. The
dealership traded on roughly 50% of deals generated through Mastermind, and these
vehicles consistently produced the highest gross profits on the front and back end.
"Mastermind is the best tool we've ever used to identify customers for upgrades."
– Tommy Russell, Regional Variable Operations Director
Results
With Mastermind, Hudson Nissan of North Charleston transformed its service drive into a reliable revenue
stream, now accounting for approximately 20% of monthly vehicle sales. Tommy and his sales team no
longer needed to rely solely on auctions for inventory. Moreover, Mastermind's exceptional, in-person
customer support elevated the partnership by providing hands-on training and sharing applicable best
practices to improve the service-to-sales process.
"Mastermind's support is unparalleled. My DRM is a superstar that always puts dealers first."
– Tommy Russell, Regional Variable Operations Director
Conclusion
By partnering with Mastermind, Hudson Nissan of North Charleston achieved a significant turnaround.
Monthly sales increased significantly, and the team gained confidence in their ability to turn service
customers into long-term buyers. The dealership now has a thriving service-to-sales process with
consistent results, decreased stress, and a newfound advantage in the market. Once Service-to-Sales
Manager GN Mendoza hit his stride with Mastermind he averaged over 42 sales per month.
"I am confident that Mastermind has helped me achieve 40% greater sales vs. our prior
solution and process."
– GN Mendoza, Service-to-Sales Manager
Mastermind didn't just provide a tool, it delivered a partnership that redefined success for the dealership.
Let Mastermind do the same for you. Request a demo today.
