TURNING SERVICE INTO SALES:
How Mastermind Fuels Hudson Nissan
of North Charleston's Success
Since 2007, the team at Hudson Nissan of North Charleston has been helping customers in Charleston,
South Carolina find their dream vehicles. Today, they are a flagship member of a 53-dealership group.
Challenge
For years, Hudson Nissan of North Charleston struggled to maximize its service-to-sales potential.
Without a clear process to turn service customers into car sales, Regional Variable Operations Director
Tommy Russell missed critical revenue opportunities. The pressure from manufacturers to hit new sales
targets added to their challenges. And to top it all off, their used car department faced strain as they relied
heavily on expensive auctions to acquire used vehicle inventory. Hudson Nissan of North Charleston
needed a data-driven solution that could improve service-to-sales revenue, increase used vehicle
acquisition, and boost profitability.
