DRIVING SUCCESS WITH MASTERMIND:
A Game-Changing Platform for Niello BMW
For Niello BMW in Sacramento and Elk Grove California, Mastermind has proven to be a transformative
tool to support their goals in both salesperson effectiveness and customer loyalty. Read how General
Sales Manager Justin Watts, Business Development Manager David Sotomayor, and Sales Consultant
Creed Cate have used Mastermind to revolutionize their sales processes and drive dealership success
across departments.
Maximizing Team Efficiency
For General Sales Manager Justin Watts, Mastermind not only supports high-quality used car acquisition
through the service drive, but also enables the sales team to better connect with their customers. By using
Mastermind's Behavior Drivers to personalize each customer communication, Justin's sales team can
engage in more meaningful conversations. Mastermind's training has also been a game-changer.
The hands-on support provides plenty of opportunity to build on each salesperson's skills, ensuring they
maximize ROI from the platform.
"We'll survive without it, but we'll thrive with Mastermind."
– Justin Watts, General Sales Manager
