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Building Trust Through Proven Results
Business Development Manager David Sotomayor recognizes that Mastermind is critical to the store's
success. With vehicle inventory on the rise, he focuses on how he and his team can more efficiently move
cars. David's confidence in Mastermind stems from personal experience – he tested its Behavior
Prediction Score (BPS) by evaluating his own propensity to purchase an electric vehicle. The tool correctly
identified him as not being in the market for an EV, solidifying his belief in the accuracy of Mastermind's
predictive capabilities. He also praises how easy Mastermind is to navigate, making adoption seamless for
the dealership sales team. For David, Mastermind is an essential part of Niello BMW's strategy to thrive in
a competitive landscape.
"Mastermind is our golden ticket to success."
– David Sotomayor, Business Development Manager
Pitching with Confidence
With over 20 years of sales experience, Sales Consultant Creed Cate leverages Mastermind to elevate his
productivity and sales outcomes. He regularly uses Mastermind to contact service customers who are in
the market for an upgrade. With its detailed insights about new model features, customer behavior drivers,
and financing options, he can pick up the phone to have a conversation rather than just a cold call. Creed
regularly utilizes the "In Market" and "Vehicle" tabs in Mastermind's Customer Deal Sheet to focus on what
can make every communication more impactful.
"Mastermind gives me confidence in my sales pitch."
– Creed Cate, Sales Consultant
Conclusion
The impact is clear: since launching Mastermind 3 months ago,
Niello BMW has experienced a 20x return on investment, an average
profit-per-sale of $3,100, and an average cost-per-sale of just $87.
Mastermind has transformed the way Niello BMW operates, delivering actionable intelligence that
empowers the dealership's sales results. Let Mastermind do the same for you. Request a demo today.
