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Solution
Autobahn Motors transformed their sales processes with the help of Mastermind. The team took
advantage of automotiveMastermind's gold-standard Behavior Prediction ScoreTM and Actionable
IntelligenceTM to build personalized talk tracks that resonate with customers. With Mastermind's intuitive
Customer Deal Sheet, the team found key talking points prominently displayed every time they looked up
a prospect. This helped salespeople prioritize topics that mattered most to the customer when pitching
and simplified the process of creating effective talk tracks.
"The new Deal Sheet is great to work with and a key tool! The Behavior Drivers makes building
talk tracks with customers easy. It makes the focal points accessible without needing to do
much research."
– Priscilla Ramirez
Features like Mastermind's In-Market tab offered detailed insights into lease contracts, helping the team
explain terms and equity positions with clarity. These tools empowered the sales team to predict customer
needs and create tailored pitches that aligned perfectly with each customer's preferences.
Results
With Mastermind by their side, the dealership experienced a dramatic shift in efficiency and customer
engagement. Over the past 12 months Autobahn Motors has seen fantastic results:
• Conversion rates from Mastermind's marketing campaigns have more than tripled year over year
• Mastermind usage by the sales team has increased by over 30% in the same period.
The team found it easier to craft personalized pitches and close more deals, thanks to the Deal Sheet's
clear layout and accurate, actionable information. The Behavior Drivers enabled
more knowledgeable conversations, increasing customer confidence and satisfaction.
"My favorite part of Mastermind is how simple it is to generate the most
attractive deal for the customer."
– Priscilla Ramirez
Conclusion
By enabling the Autobahn Motors sales team to predict customer concerns and better personalize their
pitches, Mastermind has simplified the sales process and enabled more impactful sales conversations that
resonate with customers. The result is improved profitability and greater loyalty. See a demo to learn how
Mastermind can help your sales team close more deals.
