Marketing

Resources to help you be a better marketer for your dealership

  • 12-Point Checklist for Modern Dealership Marketing

    12-Point Checklist for Modern Dealership Marketing

    Explore our 12-point checklist to help your dealership be proactive in your marketing strategy. Maximize your dealership’s opportunities by reaching prospective buyers earlier in their buying journey.

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  • 4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

    4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

    Having a proactive dealership prospecting strategy can improve your dealership's sales and ROI. Discover 4 tips for enhancing your dealership's proactive prospecting efforts.

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  • 3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing

    3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing

    Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IHS Markit.

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  • How to Maximize the Impact of Your Dealerships Tools & Ditch Third-Party Leads

    How to Maximize the Impact of Your Dealerships Tools & Ditch Third-Party Leads

    Explore how your dealership can leverage comprehensive data mining and maximize the impact of its digital tools to move away from third-party leads.

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  • How Dealers Can Ditch Third-Party Auto Leads

    How Dealers Can Ditch Third-Party Auto Leads

    Many proactive dealers are turning away from expensive third-party auto lead providers and either reallocating the funds or simply cutting budgets for lead generation.

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  • How Predictive Analytics are Impacting OEMs and Dealerships

    How Predictive Analytics are Impacting OEMs and Dealerships

    From an automotive retail perspective, dealers can use predictive tools to inform decisions related to inventory, merchandising, pricing and more, resulting in improved efficiency and efficacy.

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  • How to Improve Auto Dealership Efficiencies With Digital Tools

    How to Improve Auto Dealership Efficiencies With Digital Tools

    With razor-thin margins and cutthroat competition, dealers know they can’t afford to allow inefficiencies to build up in their operations if they want to protect and grow their bottom line.

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  • Acquisition 101: Identify Quality Leads with Low-Touch Marketing

    Acquisition 101: Identify Quality Leads with Low-Touch Marketing

    Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

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  • How to Attract the Best Dealership Auto Leads

    How to Attract the Best Dealership Auto Leads

    There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead quality.

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  • Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

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  • 3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

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  • 3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales

    3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales

    Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. Learn how to conquest new customers in our latest blog.

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  • Auto Sales: Why Personalized Marketing Is More Important Than Ever

    Auto Sales: Why Personalized Marketing Is More Important Than Ever

    In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...

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  • How Marketing Technology is Changing the Automotive Customer Experience

    How Marketing Technology is Changing the Automotive Customer Experience

    Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”

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  • How Data Has Transformed the Traditional Car Buying Journey

    How Data Has Transformed the Traditional Car Buying Journey

    Data and analytics have transformed almost every industry in America, fundamentally changing how consumers and companies interact. Those winds of digital change have come for auto dealers, and very li

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  • Why Direct Mail Still Packs a Serious Punch

    Why Direct Mail Still Packs a Serious Punch

    In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today’s constantly evolving market.

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  • How to Choose the Right Marketing Channels for Your Dealership

    How to Choose the Right Marketing Channels for Your Dealership

    Direct mail, email, digital, mobile… what’s a dealer to do? The rise of  dealership internet marketing has created a changing environment in which many dealers wonder what the “best” marketing...

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  • 3 Tips for Improving Dealership Conquest Marketing

    3 Tips for Improving Dealership Conquest Marketing

    Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...

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  • How To Know More About Customers In The New Buyer Journey

    How To Know More About Customers In The New Buyer Journey

    Explore how the car buying journey is changing and how your dealership can better relate to its customers to increase car sales.

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  • The Value of Video in Your Dealership’s Marketing Strategy

    The Value of Video in Your Dealership’s Marketing Strategy

    With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufacturers as well as...

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