Marketing

Resources to help you be a better marketer for your dealership

  • How Marketing Technology is Changing the Automotive Customer Experience

    How Marketing Technology is Changing the Automotive Customer Experience

    Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”

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  • How Data Has Transformed the Traditional Car Buying Journey

    How Data Has Transformed the Traditional Car Buying Journey

    Data and analytics have transformed almost every industry in America, fundamentally changing how consumers and companies interact. Those winds of digital change have come for auto dealers, and very li

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  • Why Direct Mail Still Packs a Serious Punch

    Why Direct Mail Still Packs a Serious Punch

    In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today’s constantly evolving market.

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  • How to Choose the Right Marketing Channels for Your Dealership

    How to Choose the Right Marketing Channels for Your Dealership

    Direct mail, email, digital, mobile… what’s a dealer to do? The rise of  dealership internet marketing has created a changing environment in which many dealers wonder what the “best” marketing...

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  • 3 Tips for Improving Dealership Conquest Marketing

    3 Tips for Improving Dealership Conquest Marketing

    Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...

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  • Predictive Marketing Campaigns for Dealerships1:36

    Predictive Marketing Campaigns for Dealerships

    automotiveMastermind takes the guesswork out of the marketing process by automatically sending a targeted message to high potential car buyers when they are most likely to purchase their next vehicle.

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  • How To Know More About Customers In The New Buyer Journey

    How To Know More About Customers In The New Buyer Journey

    In a competitive, technology-driven market, winning return business means finding streamlined ways to effectively reach and retain customers.

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  • The Value of Video in Your Dealership’s Marketing Strategy

    The Value of Video in Your Dealership’s Marketing Strategy

    With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufacturers as well as...

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  • Automotive Marketing Campaigns That Boost ROI1:42

    Automotive Marketing Campaigns That Boost ROI

    With over 103,000 campaign variations, Market EyeQ provides more intelligent automotive marketing options to target your customers. Our predictive approach focuses on channels and messaging that work,

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  • 4 Digital Marketing Tips for Your Dealership

    4 Digital Marketing Tips for Your Dealership

    Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in most homes is...

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  • The SMS Marketing Strategy Every Dealership Needs

    The SMS Marketing Strategy Every Dealership Needs

    Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged between 55 to 64...

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  • Increase Car Sales with Personalized Dealership Marketing

    Increase Car Sales with Personalized Dealership Marketing

    Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of customer...

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  • Taking a Data-Driven Approach to the Marketing Nurture Cycle

    Taking a Data-Driven Approach to the Marketing Nurture Cycle

    Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their prospect journey....

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  • Digital Marketing Automation and the Customer Experience

    Digital Marketing Automation and the Customer Experience

    Clear, personal, data-driven communication is the first and most important key to creating a great customer experience.

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