If there is one thing market analysts can be sure of as we set off into the uncertain waters of 2021, it’s that controlling more aspects of your business means making nimble, quick and proactive decisions ahead of the general curve.
At the dealership level, there are many things out of your control, dictated by decisions at the at the manufacturer level, economic factors and beyond. But how you collect and utilize your dealership data is entirely up to you and your team.
Many dealers are taking control of their future success by using their data – and maximizing the impact of their digital marketing tools – to move away from third-party leads. Get started at your dealership with these three tips.